Australia may be the country that has everything backwards, but there is one thing that has been globally admired: their advertising. Just as their toilets flush the opposite way, and just as their cars drive on the other side of the road; just as their money has kangaroos on it, and just as they really do have koalas, dingos, and great whites (hooray for Shark Week!); Australia has set itself apart once again with its wondrous ad campaigns throughout the years. To honor the great success of the far away country's advertising, I have compiled my top 7 ads of the year. I thought I would set my list apart from the others by doing seven, instead of five or ten, to get myself into the right mindset, in lieu with Australian ways.
Top 7 Australian Ad Campaigns:
1. There's Nothing Like Australia
Photo Credit: Tourism Australia
In honor of today's theme, I thought I would start with the most appropriate campaign. Tourism Australia recently came up with this campaign, titled 'There's Nothing Like Australia,' using the uniqueness of the country to their advantage. Using both print and TV ads, the company reaches out to its global audience, and shows them just why Australia is such an exciting destination.
Here are two of its TV advertisements:
In addition to general country-wide ads, the campaign also has short ads that focus on a city, or part of Australia in particular. Here is an example for Melbourne, Victoria:
2. Share a Coke
Photo Credit: Coca Cola
This Coca-Cola campaign launched at the end of 2011, and is still running, which shows just how successful it was. The unique idea of sharing a coke that has your name on it, brought an even bigger one to life. Coca Cola partnered with Spotify and Universal Music to create "Share a Coke and a Song."The intimate connection viewers had with the ads and the campaign itself made it the great success it is today.
3. You're The Reason We Fly
Due to the fact that Australia is not only a country, but also a continent and an island, you should hope that their airline is a good one. Qantas Airlines developed a campaign called "You're The Reason We Fly," featuring an original song called Atlas by Daniel Johns. The airline wanted to connect with its customers on a new level, the birds eye level. I thought this was a really cool way to engage your viewers, and have them want to learn more about your company, and maybe even purchase a ticket to Australia!
4. Beer Chase
This ad, by Carlton Draught is quite simply, great. It is humorous and yet it still perfectly advertises the product at hand. The car chase parody was so successful, that it actually hit 2 million viewers on Youtube, before even being released on TV. The ad's main message is that literally nothing can separate a man from it's beer. Watch and find out how the pulled off such a successful campaign.
5. Fair Go Bro
Virgin Mobile's campaign is hysterical. The company put a twist on celebrity endorsement, both poking fun at it and using it to create a genius campaign. Virgin Mobile hired Doug Pitt, Brad Pitt's brother and created the tagline "Everyone deserves celebrity treatment. Even a celebrity's non-celebrity sibling." From the way the tagline flows smoothly, to the creativity of the entire campaign, it is no wonder it was so highly celebrated.
Photo Credit: Virgin Mobile
6. Do Summer
Although I am not the biggest fan of McDonald's, I have to say I really enjoyed this ad. It made the food chain relatable to any and every kind of person. From the beach bums, to surfers, to old couples, the ad made the brand seem like it could cater to every person in Australia, which it quite actually could. I found it to be refreshing from the typical ads, and it made me excited about the summer, which is always a plus!
7. Find Your Fit
The Athlete's Foot released a new campaign titled "Find Your Fit." It captured every-day people's odd hobbies and connected them with the company's products. The filming of the ad seemed a bit like a documentary, which I enjoyed, and it put a twist on finding the right shoe for you. It romanticized the idea of shopping for a new pair of shoes, which I thought to be refreshing, and the way the ad was formatted instantly grabs your attention. Well done Athlete's Foot!
That is all for today. I hope you enjoyed the ad campaigns, along with a brief insight into the Australian lifestyle. If you have an ads that came to mind while reading this post, please leave a comment with a link to the page, I'd love to see them.
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