An Intro into the World of Advertising

Photo credit: The Gazette

Hello world of webbers,

My name is Alexie, and I would like to take you all on a trip around the world...through advertising. Growing up in a bilingual household, I have been accustomed to traveling loads and seeing how people across the pond live. Along with my vast history of travels, I am also an International Relations major, with an interest in all things advertising. My goal in creating this blog is to combine my talents with your interests, and show you all what the advertising business is like both in the US and in other countries around the world. In order to compare American advertising with foreign ones, you must first gain insight into the main methods of how we make everything here in the USA.

The most important part of creating an ad campaign is research. You can't show off, without knowing what you are showing off. How does it work? What can it do? What can't it do? These are some of the many questions that go into learning a product so well, that you can tell the creator something they did not already know about it...

Next, you must create a message so simple and clear, that even a baby will want to buy your product. Part of this step is language. Your words must sell the product before the consumer even sees it. If you are selling a cleaning product, an advertiser may suggest using words like strong and dependable, so that every neat freak out there knows that what they are buying will get the job done.

Photo credit: Ismael Thomas blog

Finally, you want to deliver. Whatever form of media you are using, be it viral, commercial, print, online ad, etc. you want your consumer to be hooked. They should want to keep listening, pick up the phone, or add it to their shopping list as soon as the ad is over. These steps are what advertising companies use in order to create the best possible advertisements.

Now although I have not yet completed my research as to how foreign agencies work, this is how the job gets done here at home. It takes a lot of research, time, and money to create the advertisements you see everyday on your televisions, on your phones, and on the billboards you see on your way to work.

Thank you for reading my first post! There is much more to come on this blog, giving you insight into our world of advertising, and every other one out there, so fasten your seat belts and enjoy the flight!